NORTH SHORE CULTURE COMPASS

LOGO DESIGN + BRAND DEVELOPMENT
NOVEMBER 2019
as an employee of Murray Paterson Marketing Group

The North Shore Culture Compass is a free online map that connects users to the rich cultural landscape of the region through explorations of arts, heritage, events and more. This brand needed to capture attention and inspire curiosity, encouraging locals and visitors alike to explore the diverse cultural offerings of this region. Because it would be integrated into the mapping tool itself, it also needed to prioritize clarity, versatility and accessibility. This project included illustration of custom icons for the map's different categories.